BET has established a COVID-19 relief fund in partnership with United Way Worldwide to support African Americans who have been severely impacted by the COVID-19 pandemic. United Way, the largest private funder of human services in the U.S., has a presence in 95% of communities across the country and has mobilized the caring power of the community to advance the common good for more than 130 years. United Way is unparalleled in its power to help local partners, providers and resources join together to address the needs of vulnerable communities on the ground.
Wednesday’s “Saving Our Selves: A BET COVID-19 Relief Effort” is co-hosted by Grammy Award-Winning singer and actress Kelly Rowland, TV personality Terrence J and actress Regina Hall. It will feature virtual appearances and musical performances from some of the biggest names in music and entertainment as they share tips on how to manage, cope and help during the COVID-19 pandemic crisis.
Financial donations from the joint fund will allow United Way to disburse resources to local organizations under United Ways in New York City, Atlanta, New Orleans, Detroit and Chicago, regions that have been most impacted by this crisis. There are long-term plans to expand these resources to other markets going forward. In particular, United Way will be supporting families in crisis who are experiencing food insecurity and are in need of emergency assistance.
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