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Here’s the reality of what it’s ACTUALLY like to be a successful YouTuber, and exactly what happens behind the scenes:

The first expectation is: It’s easy.
Here’s the reality: The viewer only sees the fully polished, final product. And to make this 15 minute video, there’s about 8 hours of work that goes into it behind the scenes:
-First, you have to come up with a topic.
-Then you then need to plan it out…doing this can take another 1-2 hours. I don’t just talk off the top of my head with whatever comes to mind…to make my videos, I plan out what I’m going to say and in what order I say it. This way, I make sure the video flows nicely, it doesn’t jump around from topic to topic, it can keep your attention, and I don’t miss out on saying anything important.
-And after it’s all planned out, I film it. To have a 15 minute video, it’s easily 45-60 minutes of filming AT LEAST.
-Then you’ve gotta EDIT the video.
-Then I need to edit the thumbnail
-Then I need to come up with a catchy title
-Then I’ll spend a solid 20 minutes writing this description that you see
-Then I spend another 1-2 hours answering comments
So all in all, I’m easily spending 8 hours creating the 15 minutes that you can watch and enjoy right now.

The second expectation: Make a lot of money
Bloomberg found research that suggests that nearly 97% of YouTubers will never make enough to break the US poverty line. To be in the Top 1% of all YouTube channels, you’ll need over 2.2 Million Views Per Month. And chances are, even then…at that point, it comes down to how well that YouTuber fits the mold for “Advertiser Friendly Content.” However, despite what ad revenue pays, how much a YouTube channel REALLY makes is entirely dependent on how good that creator is at monetizing and treating it as a business.

The third expectation: It’s fun!
I’d say 90% of the time I absolutely LOVE the process…however, there are times I’m not in the mood whatsoever. I just feel down. I don’t feel like I can put on a happy, energetic vibe and make a good video. There’s also the constant pressure of making the videos I find interesting, but also ones that do well and enjoyed by you watching…also, dealing with comments can be a struggle and it’s easy to let them get to you. And I’m sure most YouTubers will never mention this…but I know it’s true for EVERYONE…is that at a certain point, it’s easy to tie your own personal success with the amount of views and likes you get. The hedonic treadmill is real.

The fourth expectation: You have total freedom and creative control to say whatever you want!
As you gain a larger following, what you say and how you act ends up influencing a lot of people, and they put their trust in you that you’ll have their best interest at heart. It’s definitely something not to be taken lightly, and everything I do publicly is crafted around being a good role model for anyone who watches me. If I say or do something really, really, stupid, it can absolutely have career ramifications for the rest of my life. And also, as I become a bigger channel, I have more influence, and that means it’s easier to become a target. So it’s because of that, that I’m extremely careful about crafting my words, citing my sources, not saying ANYTHING that might put me at risk.

But besides that…yeah, I can pretty much say whatever I want…within reason, of course ;)

For business or one-on-one real estate investing/real estate agent consulting inquiries, you can reach me at GrahamStephanBusiness@gmail.com

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